We sell organic, European formula to families across the world who want to give their little ones the healthiest possible start in life.
We’re parents ourselves, and we’re here because we found the world of formula confusing. We knew we weren’t happy just to pull the nearest box of formula off the shelf without knowing what was in it, but working out exactly what would suit our little one best was hard.
After a lot of research, we hit on European organic formula. Not only was it free of harmful additives and sweeteners and closer to breastmilk than any of the conventional brands we looked at, it was produced sustainably, without GMOs and damaging pesticides. That’s important to us now and it’s definitely important to our children’s futures.
That’s why every brand we stock is trusted, vetted and produced in line with high European organic standards.
